Luxury Brands Says — Let’s Play.

The gaming industry has been growing during the pandemic as many other industries declined. There are reports that the global gaming market will continue with this upward trend in the future. It is not a wonder that most brands are looking for a piece of the pie, and this has led to luxury fashion in gaming.

Why Are Luxury Brands Getting Into Video Games?

There are several reasons you will find luxury brands in gaming. Here are some of them.

Many of these brands are targeting the same audience as video games. Therefore, marketing their items on the games increases their chances of appealing to an audience that is likely to buy. Second, video games are a perfect avenue to position their brands. Many of them want to align their brands with free-spirited, hippy, and fun buyers. Most potential customers play video games, and it is a perfect chance for them to own the brand.

Virtual games also give brands a chance to sell their wares directly in-game. You will find several in-game items from accessories to handbags, pants, and tops. Players can get items at discounted offers or as a part of bundled offers.

Video games also provide an opportunity for creativity. Games provide an opportunity for brands to create designs as seen on video games and get a niche market. Do not be surprised when you find your next lady hero has stilettos from Lois Vuttion and Gucci’s leather suit. Video games also gain too. They get to ride on established brand names to reach out to a bigger audience.

Luxury Labels in Gaming

Gucci and Tennis Clash

Gucci has joined hands with the Tennis Clash game to provide its players with a chance to buy outfits that mirror those on the screen. Tennis Clash provides tennis lovers with a chance to play fantastic tennis matches at a click of a button. In the arrangement with Gucci, players will play in a special tournament dubbed the Gucci tournament.

In this tournament, they will use branded Gucci items to play the game. They can buy these playing items on the Gucci website using a link put on the game. Other luxury in-game items included in the partnership branded outfits and sports shoes. Players get these items at special prices.

Burberry and B Surf

Burberry joined hands with B Surf to promote their TB monogram summer collection. The TB collection targets young adults who love to be free and adventurous. B Surf enables players to dress their characters using outfits from the brand. Then, players can take part in a race.

Players can access all the items they have used to dress their characters on the Burberry website at amazing prices. According to Burberry, their collaboration with the video game gives players a chance to see how their attire would look before hitting the purchase button. Players can access the B Surf game on Burberry and Farfetch websites. B Surf game is free on the said sites.

Marc Jacobs and Animal Crossing

Animal Crossing is a simulation game about life by Nintendo Switch. The fun game allows players to escape to a lonely, deserted island and create their communities. The game has tens of customizations and tools to help players achieve this dream. The community is involved in everything from building houses to growing crops and animal husbandry. Now that it has joined hands with Marc Jacobs, players will get to dress their avatars with designs from the fashion house.

There are over six luxury ingame items with different outfits for different seasons of the year. The same outfits are available on Marc Jacobs’s website. Animals crossing is available free on Nintendo Switch. However, customizations and some scenes require purchases to unlock.

Louis Vuitton and the League of Legends

Dressed in white, with teal, black accents, gold accessories, and an iconic weapon, Qiyana is ready to strut summoners rift Louis Vuitton Style. The empress of elements, now an empress of fashion! You heard right. From League of Legends Skins to Luxury Clothing Line for your sim- fashion brands invade the gaming scene. Perfect if you want to add a little pizzazz to your gaming experience. The fashion powerhouse has a League of Legends capsule where players purchase exclusive designs by Nicholas Ghesquière.

This collaboration with Riot games also features several popular women’s designs with a touch of class from the League of Legends. You can access the capsule from the Louis Vuitton website. League of the Legends is free. All you have to do is open an account at League of the Legends and install the game. However, there are in-game purchases for things such as skins and other customizations that will cost you cash.

You will find many more luxury labels in gaming. It is also worth checking what your favorite brand offers in their collaboration with a video game. If the offer is good, go for it.